ABOUT US

TRUTH IN WHAT YOU SAY MAKES YOU ETERNAL
CREATEFREEDOM WAS FOUNDED BY TWO COUSINS, JEVON AND MAX. JEVON (PICTURED ON THE LEFT) STUDIED ACCESSORY DESIGN AT THE FASHION INSTITUTE OF TECHNOLOGY, AND HAS WORKED IN DESIGN FOR BRANDS SUCH AS HOOD BY AIR, COACH, AND CALVIN KLEIN. JEVON LEADS CREATEFREEDOM’S VISUAL IDENTITY, FROM DESIGNING THE COLLECTION, TO SETTING THE MOOD OF EACH PHOTOSHOOT.

MAX (PICTURED ON THE RIGHT) GRADUATED FROM RUTGERS UNIVERSITY WITH A DEGREE IN MATHEMATICS AND MINORS IN BOTH ECONOMICS AND BUSINESS ADMINISTRATION. MAX LEADS THE BUSINESS DIRECTION AND TECHNICAL ELEMENTS FOR CREATEFREEDOM, SETTING THE PLAN OF ACTION, PRICING, AND SUPPLY CHAIN.

CREATEFREEDOM WAS BORN OUT OF FRUSTRATION. THE FRUSTRATION OF NOT BELONGING TO A SPACE YOU HAVE EVERY RIGHT TO BE IN (FROM BUSINESS SETTINGS TO INTERPERSONAL SETTINGS). THE FRUSTRATION OF BEING JUDGED BY YOUR ABILITY TO CONFORM RATHER THAN HOW YOU PERFORM.

ONE DAY DURING HIS LUNCH BREAK AT WORK, JEVON MANIFESTED THESE FRUSTRATIONS INTO PHYSICAL FORM, GETTING THE WORDS “CREATE” AND “FREEDOM” TATTOOED ON EACH ONE OF HIS WRISTS. THESE TATTOOS SERVE AS A DAILY REMINDER THAT WE ARE NOT GRANTED FREEDOM, HOWEVER, WE MUST CREATE OUR OWN.

ALTHOUGH THE IDEA OF CREATEFREEDOM HAS BEEN BUILDING UP FOR YEARS, ALONG WITH THE DESIGN OF EACH PIECE AND THE PHILOSOPHY, THE BUSINESS STARTED DURING THE MIDST OF THE COVID-19 PANDEMIC. IRONICALLY, THIS WAS A TIME WHEN MANY FELT AS IF “FREEDOM” WAS NON-EXISTENT. FROM THE SHUTDOWNS TO THE BLACK LIVES MATTERS PROTEST, THIS WAS A TIME OF SIGNIFICANT REFLECTION, SHIFT IN THOUGHT, AND THE REPRIORITIZATION OF OUR VALUES.

WE BELIEVE THIS WAS A SIGN FOR CREATEFREEDOM TO FINALLY COME INTO EXISTENCE. WHEN MANY FELT RESTRICTED AND LOST HOPE, WE FELT IT WAS TIME TO GET OUR MESSAGE ACROSS.

THE WORLD WILL KNOW FREEDOM.
CREATEFREEDOM’S MISSION IS TO CREATE A FOUNDATION OF BELONGING. WE WANT TO PROVIDE A PLATFORM FOR THOSE WHO ARE OVERLOOKED AND HAVE FELT THE SAME FRUSTRATIONS WE HAVE. OUR BRAND FIGHTS FOR THOSE WHO HAVE NOT BEEN SEEN OR HEARD AND OUR JEWELRY IS THE ARMOR THAT PROTECTS THEM. WE WILL CONTINUE TO EXPLORE ALL FACETS OF FREEDOM AND INCORPORATE IT IN OUR WORDS AND OUR DESIGN AESTHETIC. OUR JEWELRY WILL SERVE AS A REMINDER TO KEEP OWNING YOUR SPACE AND CREATIVITY.

PROCESS

925 STERLING SILVER. MADE IN NEW YORK.

EACH OF OUR PIECES STARTS WITH A CONCEPT OF FREEDOM WE WOULD LIKE TO CAPTURE IN THE DESIGN AESTHETIC. THIS IS THEN SKETCHED, AND THEN TRANSLATED INTO A 3D COMPUTER PROGRAM WHICH THEN GOES THROUGH MULTIPLE ITERATIONS OF DESIGN TWEAKS TO ENHANCE ITS WEARABILITY AND PURPOSE. ONCE THE DESIGN IS COMPLETE, IT IS THEN CAREFULLY CRAFTED BY HAND IN NEW YORK, THEN ENGRAVED WITH OUR CF LOGO. WE THEN PLACE EACH FINISHED PRODUCT IN A HANDMADE LEATHER POUCH EMBROIDERED WITH OUR LOGO, AND INCLUDES A POLISHING CLOTH TO ENSURE THE JEWELRY MAINTAINS ITS SHINE.

Scroll to Top